AleXir is a Brewing School inspired by female brewers in the 1600's, known today as "witches." I took this project from conception, to research, to final product. I visualized the brand system, copywriting, packaging designs and photoshoot. 
Tools: Laser-Cut Wood, 3D Printing & Dry Ice 


A woman is like a tea bag - you can't tell how strong she is until you put her in hot water.

-Eleanor Roosevelt


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