AleXir is a Brewing School inspired by female brewers in the 1600's, known today as "witches." I took this project from conception, to research, to final product. I visualized the brand system, copywriting, packaging designs and photoshoot.
Tools: Laser-Cut Wood, 3D Printing & Dry Ice
A woman is like a tea bag - you can't tell how strong she is until you put her in hot water.
-Eleanor Roosevelt